about (why the rebel)
About
- The Rebel’s Edge -
Why I Build Brands That Rally Movements
Let’s be honest.
You’re not here to learn the difference between a personal brand and a business brand.
You’ve already done the courses.
You’ve already tested the templates.
You’ve already “niched down,” posted more, followed the formulas.
And still…
you’re overlooked.
Misread.
Or almost taken seriously…until someone with a bigger audience says the same thing you’ve been saying for years and they get the credit.
They echo your brilliance
but because they’ve got the following, the features, the fancier design - they get treated like geniuses.
Meanwhile you?
You're still sitting there, second-guessing your own message.
Wondering if your edge is too weird. Too intense. Too hard to package.
It’s not.
It’s just that the way your brand’s been built - it’s made to explain, not electrify.
They say branding is about standing out.
But you’ve tried that. Loud colours. Catchy hooks. Content calendars. Personality quizzes.
And you’re still being overlooked.
Still being passed over for people saying your ideas with a prettier aesthetic and a bigger following.
It’s not because your work isn’t powerful.
It’s because your brand has been packaged like everyone else’s
flattened, templated, robbed of its emotional voltage.
That’s where I come in.
I’m Magdalena Hanah - brand strategist, authority builder, and rebel operator for identity-led entrepreneurs who are done letting algorithms and AI define their worth.
Call me the brand identity decoder.
I don’t build brands. I surface truth and turn it into strategy…
I build magnetic reputations - the kind people chase, quote, and advocate for when you’re not even in the room.
For 20+ years, I’ve watched the market cycle through hype tactics, branding fads, and copycat funnels that reward visibility over substance.
I’m not here to add to the noise.
I’m here to help you cut through it with a message so clear, a voice so sharp, and an experience so undeniable, they won’t just notice you…
They’ll rally for you.
Because the future of branding isn’t about mass content or about pretending that you’re the loudest.
It’s about building believability at scale. Emotional relevance.
And creating a brand that feels like a movement, not a marketing tactic.
Welcome to the rebel’s edge.
I am the Marketing Rebel,
and I'm here to guide personal brands and creators to authority and influence online, reject the one-size-fits-all methodologies, and awaken your already possessed super skills, so you can build a raving fan base of ideal clients that not only stand with your message, but choose to spread it out further with excitement.
Done are the days of blindly "modelling what works" (by which I mean the "this is the ONLY way to achieve success" narrative...)
You've probably noticed the online world is turning into an ocean of sameness with people using the same tactics, "borrowed" from the same people and heck...even using the SAME type of language :/
It's time to say no to mediocrity, ditch the fear of standing out and seeing through the carefully crafted marketing manipulation you've been exposed to for so damn long.
And I know, I know...you've heard it a million times already...my stuff is different/better/innovative/fresh...blah blah blah.... but guess what...
there is no super secret magic stuff!
The only true secret is...
Not everything will work FOR YOU
but
I'm here to help you discover and craft what definitely WILL.
You've been told the attention span of people is "shorter than ever"...
but I say people are just more choosy towards what/who they wish to give their focus to.
Let's make sure the focus is on YOU!
The Fire Was Personal
There was a moment, years ago, where I walked into a room thinking it would change everything.
It did.
But not because I was seen. Not because my ideas were funded or praised or championed.
No. What happened in that room made me promise myself one thing:
No one would ever get to diminish my voice again.
Not investors.
Not trends.
Not algorithms.
Not anyone who couldn’t see the full weight of what I bring until someone louder repeated it back with shinier branding.
That fire has never left me.
It's what rebuilt my entire approach to branding, authority, and visibility and the patterns I started noticing with each struggling or emerging creator.
Obsessively trying to distil the most important and obvious puzzle pieces to what makes a personal brand not only stand out but pull in without force.
That night didn’t just show me how easily people ignore the power of a good idea.
It showed me how quickly a woman (or man) with vision can be misread, minimized, or mistaken for someone playing pretend in someone else’s game.
I wasn’t here to play it safe.
I rebuilt everything from the ground up with ONE intention:
To build brands that people don’t just buy from but rally behind.
And that’s how the VIPs Method was born.
[Strategic] Visibility
[Power] Positioning
[Effortless] Sales
I believe in simplicity, and can't stand the half truths marketing gurus led you to believe, and that is why everything I do revolves around the CORE parts of building a MOVEMENT-WORTHY personal brand...
something I call the
VIP(s) environment™:
[Strategic] Visibility
[Power] Positioning
[Effortless] Sales
If you are Visible to the right people and you Position yourself in their eyes as an industry expert - someone who's the right person to solve their biggest challenges, and you Sell it to them in a way that feels natural and feels like a win, you are on the right path of growing your own community of people who, if served right, might become your die-hard fans as well as ambassadors of your unique message.
And the BEST part of it is...[or the most ground-breaking part, that is..;)]
It DOESN'T end at the point of sale!
(something that a lot of service providers sadly miss)
Everything we do is geared towards DELIVERY and giving your customers an experience they will NEVER forget (or get anywhere else, for that matter)
cause the way you do business makes you a professional
but the way people receive your business
creates LEGACY.
🔸Visibility, as I see it, isn’t about volume or virality.
It’s about being instantly recognizable in a sea of recycled nonsense.
The moment someone lands on your page, they should feel like, “Wait... how did she just say exactly what I was thinking?”
That’s not marketing. That’s mirror work. And most brands don’t do it.
🔸 Positioning is where most people collapse.
They mimic tone, borrow language, and try to look like “the pros” and end up vanishing in the noise.
But when your positioning is rooted in identity - your real rhythms, your real beliefs, your real legacy - you become unforgettable.
Not louder - Sharper. Undeniable.
🔸 And Sales?
Sales is where it begins, not where it ends.
Because the truth is, by the time someone hits “buy,”
they’ve already felt something.
Your job isn’t to just get them there.
It’s to build the kind of experience that starts long before the offer
and stays with them long after the invoice.
Sales, to me, isn’t just a conversion…it’s more of an initiation.
But not into your funnel.
Into your world.
Into the way you see things.
The way you solve.
The way you lead.
If someone walks away thinking, “Damn. That felt like more than a transaction. I want to be back for more”
then you’re doing it right.
This is how loyalty is built.
This is how advocates are born.
Not because you pushed the right emotional buttons.
But because you showed up with resonance, precision, and undeniable edge
at every point of contact.
That’s the difference.
And that’s what the VIPs Method is here to help you build.
In the years of doing this I’ve worked with people in need to sort out their backend chaos, reveal their brand clarity, but also with creators who already had momentum
the audience, the traction, the sold-out offers.
What they didn’t have was a brand that matched the weight of what they were delivering.
We shifted that.
We turned passive attention into emotional loyalty.
Moved their people from “watching” to living the brand.
By giving their message the same precision as they showed in their work.
So if you’ve read this far…that probably means something clicked.
Not because it was polished, curated or freaking structured to “lure you in”.
But because it was true.
You felt it. And I meant it.
Don't search for another visibility coach.
You don’t need another course with 73 steps and zero voice.
You need someone who sees what’s already there and helps you build it with sharper eyes, cleaner logic, and a voice that actually lands.
Look…I don’t know how long you’ve been pushing through the noise.
But if you’re ready to stop tweaking, repackaging, second-guessing, and actually start building a brand that makes people feel like they’ve found the one
I’m here.
And I’m not going to yell “APPLY NOW” or hit you with timers or some fake scarcity shit.
You’re either ready…or you’re not.
But if you are, I’d love to be the one that helps you make this the last time you ever doubt what you bring.
